Marketing Department Honored With 17 Awards for Magazine, Advertising and More

The Methodist Health System (MHS) Marketing Department was recently honored with 17 awards across two national competitions and regional competition.

MHS projects and campaigns from 2022 were judged against some of the best in the health care industry. We're excited to announce that MHS earned 13 awards from the Healthcare Marketing Report’s 40th annual Healthcare Advertising Awards and three awards from the annual Aster Awards for excellence in health care advertising. Another honor came from the Nebraska chapter of the Public Relations Society of America (PRSA).

The Meaning of Care Magazine

Among the Marketing Department's projects gaining recognition were The Meaning of Care Magazine, which earned awards in each national competition. PRSA Nebraska also chose the magazine for a 2023 Paper Anvil Award of Merit in the Publications division.

The Meaning of Care Magazine is written, designed, photographed and produced in-house by the MHS Marketing Department. It's available at our affiliate sites and mailed to over 50,000 consumers in targeted ZIP codes, with circulation and demographics matched to each issue's content. Recipients include many of Methodist’s patients, clients, physicians and donors to our foundations as well as members of the media, who often pick up and expand on the stories.

Outstanding Advertising and More

Other MHS advertising and marketing projects honored reflect the ongoing successful collaboration between MHS Marketing and Anderson Partners Advertising. Anderson Partners, an Omaha advertising agency, has represented Methodist for more than 20 years and works collaboratively with the Marketing team to develop advertising campaigns and other promotional collateral.  

The MHS "Moments" campaign, which included newspaper ads, billboards, online advertising and radio and television spots, earned 10 awards in the Healthcare Advertising Awards competition and one award in the Aster competition.

MHS also earned awards from each competition for its materials related to Methodist Volunteers In Partnership's "Laughter Is the Best Medicine" fundraiser, and one award from the Healthcare Advertising Awards for its cardiac advertising campaign.

For more information about awards earned by the MHS Marketing team, click here.