Awards and Achievements
MHS Marketing Wins Hospital Marketing National Advertising AwardsPublished: June 22, 2016
Stephen Zubrod Named One of 10 Top Hospital Marketers of the Year
MHS Marketing won two ad campaign advertising awards and MHS Chief Marketing Officer Stephen Zubrod was named one of 10 Top Hospital Marketers of the Year at the DTC Perspectives’ 2016 Hospital Marketing National Conference, held June 14-15 in Atlanta.
Three elements of MHS Marketing's fully integrated 2016 "Family Reveal" advertising campaign had been named finalists in the advertising award competition: Best Radio Campaign, Best Print Campaign (Over 500 Beds) and Best Television Campaign (Over 500 Beds).
At the conference, Methodist Health System received the following two Hospital Marketing National Award awards:
- Best Radio Campaign: Silver Award
- Best Television Campaign (Organizations Over 500 Beds): Bronze Award
Also among the award competition finalists and winners: Cancer Treatment Centers of America, Dana-Farber Cancer Center, Duke Medicine Center, Memorial Sloan-Kettering Cancer Center, Mt. Sinai Hospital, Northwestern Medical Center, Rush University Medical Center, St. Jude Children's Research Hospital, Texas Heart Institute at Baylor, Trinity Health System and University of Chicago Medicine.
Top Marketer of the Year Awards
Stephen Zubrod, MHS corporate vice president and CMO, was a featured speaker at the conference with his presentation "Hospital Anniversaries: More Than A History Lesson." At the awards ceremony, he was named one of the 10 Top Hospital Marketers of the Year.
The Top Hospital Marketers of the Year Awards recognize extraordinary hospital marketers driving innovation, spearheading great creative, and working toward better branding for their hospital, health system, or facility. Honorees were judged based on industry reputation, accomplishments, innovation and notoriety among their peers, partners, and media.
Hospital Marketing National Awards Program
DTC Perspectives is considered the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals and healthcare products. The annual DTC Hospital Marketing National Awards program showcases exemplary work spanning multiple media disciplines and categories.